Australian Hindus protest meat advertisement featuring Lord Ganesha

India took up with Australia the issue of a recent advertisement which was released by the Meat and Livestock Australia (MLA), triggering protests from the Indian community in the country along with Australia. In the features Lord Ganesha and other divinities promoting consumption of lamb meat and demanded its withdrawal.

The India Forum Australia (IFA) arranged the protests in Sydney, Melbourne, Brisbane, Adelaide and Perth in response to a Meat and Livestock Australia (MLA) advertisement, aired earlier this month in which hundreds of people attended rallies in Australia’s major cities on Sunday to protest an advertisement the Indian community described as “highly insulting” in its depiction of the Hindu deity Lord Ganesha.

IFA president Nihal Agar said on Sunday the MLA had not listened to the Indian community’s earlier concerns when the ad initially screened.

“To say something is legal is one thing, but it’s something else to touch the heart and that is how MLA has failed our community,” he said.

“This is not the multicultural Australia that we truly love.”

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