Germany’s Leica Camera opens its first store in India
Germany’s leading cameras company Leica has entered India. The company launched its first store in Delhi in Thursday aimed at transforming the state of photography in the country. It is aimed at expanding in more metropolitan cities in the country.
“We are very happy to start our branch in India with great historical and heritage wealth. We believe that our company product cameras will get appreciation from Indian people, “ACCA Asia Pacific Regional MD Sunil Kaul said.
“We are a photography company. Not just a camera maker,” said Kaul. Leica will also collaborate with India’s top designing and photography institutes to organise workshops to create brand
Kaul is not looking for a sales number to drive revenue. “Leica still makes film cameras even today, which is rare,” added Kaul.
Leica is also known for being the maker of the world’s most expensive camera—in May 2012, a Leica O-series camera made in 1923 sold for €2.1 million, or about Rs.16 crore at today’s exchange rate.
In India, professional Leicas will cost up to Rs.40 lakh while its ‘fun cameras’ will be available for Rs25,000. The cost of a customized or a la carte Leica could go up to any extent.
Leica, primarily known for its lenses, is among cameras preferred by professional photographers as well as dedicated amateurs.
In the context of the photography industry in a crucial stage, we have started the department in India. We are confident that we will be able to reach out to the customers and institutions we have chosen. ” In India, Leica will introduce S, SL, Q, M, V-Lux and D-Lux series in India. Leica company headquarters are located in Wetzler city, Germany.
The company’s branches are spread across Australia, China, France, Italy, Japan, Switzerland, Singapore, South Korea, UK and the United States.