Women should leave their bra at home this Friday the 13th, here is why
To raise awareness about breast cancer women are encouraged to leave their bras at home on October 13 in the name of ‘No Bra Day’ on Friday. And coincidentally, the day 13, Friday is considered an unlucky day in Western superstition.
The campaign was launched in 2011 and since then, the popularity of the day has grown rapidly. Dr Mitchell Brown a plastic surgeon in Canada his aim of original BRA (Breast Reconstruction Awareness) Day was to educate women about their choice for reconstruction when they undergo mastectomy. The campaign main purpose is to raise awareness about breast cancer in women and self-examination to know the signs of breast cancer and to encouraged to get a mammogram screening on this day. Women use hashtag #nobraday on the social media to support the campaign.
People also show their support by donating to the Breast Cancer Care charity or by attending one of their many October events. According to the charity, around 5,000 people are diagnosed with the disease during this month of awareness.
Breast cancer has become one of the most common cancers in the UK and affects around 50,000 Britons every year. It is said that one in eight women in the UK will develop it at some point in their life.